Audience Research

My target audience for my film trailer will be 16- 27 as I feel that the problems which the main protagonist faces will be easy for this age group to relate to. As well as this most of the things in the film will be very modern. The main male character will be part of the indie stereotype which will relate to more audience members than others. To do this I have looked into the indie stereotype and the style of it. In the indie stereotype music plays a very important part. So for my soundtrack I originally wanted to use a very well known band within indie, however due to the new rules regarding music I am now using a local band from Durham which I think will still fit the style of my trail As well as looking into the indie stereotype I am looking into the chav stereotype as during the trailer there will be a scene where the protagonist gets beaten up by a group of chavs. This is very stereotypical however I think it will add to the films real life factor. My film trailer will be not be a mainstream trailer as I don’t think it will fit with the normal values shown in a mainstream trailer. This means that I will targeting a more knish audience group which will be harder to achieve, however I think that my trailer can do this. With making my film trailer an independent film means that my film will gain more respect and could very well get its own fan group behind it. The genre of my film is going to be an emotional thriller following a 18 year old boy who has just lost his mother and now has to live with his step dad who he doesn’t really get on with. These types of issues i feel will be easy for a audience to relate with the character. Overall the trailer is going to be in sync with the music played in the background as the music builds up so will the shot speed. The certificate for my film is 15.


i found this video through http://www.uktribes.com/ a site which looks into the different type of youth tribes that are existent in Britain today.

Below is a audience profile for Adulthood one of the films that i feel has a similar feel to my film. i got this table off http://pearlanddean.com/. i feel that this piece of information is very helpful in choosing my target audience age.

This is a trailer for Kidulthood, I feel that the style of this film is very similar to what I am trying to achieve within my trailer. Similar to Kidulthood my film is focused on the youth of Britain however I see Kidulthood as a stereotypical view of east London’s youth gangs, where as my film is going to be very northern and instead of being aimed around gangs it will just be aimed around one teenage boy. I feel that this trailer portrays youth very well within the scenes shown and the music used within it. The way in which the youth of Britain is shown in this trailer gives off a negative stereotype of how teenagers act in east London. In my trailer I will only include one moment of stereotyping and this is a scene where the male protagonist gets jumped by a group of “Chavs”. The way in which the Kidulthood trailer attracts a young audience is by quick editing pace and including issues which may affect them. So I shall be trying to portray issues that a teenage audience can relate to.

This is a film taken from the new film following the life of Howard Marks aka "Mr Nice" a notorious drug smuggler from Island. Placing the lead actor on the left hand side of the poster means that he is the part which will be noticed by the audience. This is also backed up due the close up used of the actors face, as it stands out. Due to the majority of the poster being black and white it makes the blue in his glasses stand out as it shows a swimming pool. As well as the reflection in his glasses being blue the actors names have been put in blue to also attract attention. i feel that when i make my film poster i want it to give off the same effects as this poster as i feel it just oozes with style and gives off an impression of cool.

This edition of Empire Magazine uses a character from Trainspotting as the focus of the front cover. They have done this by including a medium shot of the character with a high angle camera shot to make it look like he is looking up at the camera. They have also made sure that the character is looking straight into the camera. This could of been done for a number of reasons but i feel that the main reason is so that he is staring right at the audience to help them relate to him. It could also catch peoples eyes when in a shop which may make them decide to buy the magazine. The tag line underneath the main image of this character reads "in yer face" which could connote that the film is very in your film along with this character. Big film fans will be interested by the subheading claiming that Trainspotting's is the hippest movie of the year. Including quotes like this will attract a large audience to buy the magazine as they will want to know what the movie is about and why is it the hippest movie of the year.

Looking at forms of promotion for films has let me know the dynamics and the technical codes within a film trailer, a film poster and a film magazine.